Site traffic refers to the number of visitors that visit a website or webpage in a given period of time. It is a measure of the popularity and reach of a website and is one of the most important metrics used to evaluate the success and growth of a website.
There are various ways to measure site traffic, including unique visitors, page views, sessions, and bounce rate. A unique visitor is someone who visits a website for the first time, while page views refer to the total number of times a page has been viewed by all visitors. Sessions refer to the duration of time a visitor spends on a website, and bounce rate measures the percentage of visitors who leave a website after only visiting one page.
Site traffic is important for several reasons:
Your website’s traffic is a crucial metric for website owners and marketers as it provides valuable information on the performance and reach of a website. By monitoring site traffic and making data-driven decisions, website owners and marketers can improve the success and growth of their online presence