GHL Migration from Kajabi + Mailchimp + ClickFunnels
Platforms involved
A business coach running 1:1 and group programs was paying $520/mo across four platforms: Kajabi for courses and community, Mailchimp for email, Calendly for discovery calls, and ClickFunnels for webinar funnels. None of them talked to each other. Webinar registrants who didn't show up got one manual follow-up email - if she remembered to send it. Discovery call no-shows got a single reschedule email and then nothing. Abandoned checkouts on her group program were never recovered. She was also spending 3+ hours per week on manual tasks that should have been automated: tagging contacts, sending follow-up emails, and updating spreadsheets.
💰 Cost Savings
Cancelled Kajabi ($199/mo), Mailchimp ($79/mo), Calendly Pro ($16/mo), and ClickFunnels ($97/mo) after the GHL migration was complete. Total monthly savings: $391/mo. GHL replaced all four platforms at $297/mo - a net saving of $94/mo with more functionality and one login.
The one-time setup work - the systems, automations, and infrastructure we put in place before the ongoing management begins.
Migrated 2,400 contacts from Mailchimp and Kajabi into GHL - cleaned, tagged by program, purchase status, and engagement level
Rebuilt all active email sequences inside GHL - welcome sequences, program drip content, and a 12-month past client nurture campaign
Migrated the webinar funnel from ClickFunnels to GHL - rebuilt registration pages, thank you pages, and replay pages inside GHL's funnel builder
Built a webinar no-show recovery sequence - registrants who don't attend get a 3-touch replay sequence with urgency and a direct booking link
Built an abandoned checkout recovery sequence - anyone who starts checkout but doesn't complete gets a 3-touch sequence over 48 hours
Replaced Calendly with GHL's built-in booking - discovery call page, confirmation sequence, and a 5-touch no-show re-engagement flow
Replaced Kajabi's email with GHL's email marketing - migrated all templates and set up automated list segmentation by program and engagement
Connected Stripe to GHL via Zapier - new purchases automatically tag the contact, trigger the welcome sequence, and update the pipeline stage
Built a conditional logic discovery call intake form - routes based on business type, revenue, and goals to different call types with different prep sequences
Created a post-program upsell sequence - clients who complete the group program get a 6-touch sequence introducing the 1:1 offer
The ongoing work included in the monthly membership - monitoring, maintaining, updating, and improving the systems we've built.
Monitor the discovery call pipeline - review no-show rates, verify re-engagement sequences are firing, and flag any leads that have been in the pipeline for 30+ days
Deploy the monthly email newsletter to the full list - content, offer, or case study - managed and sent on schedule
Review and update webinar sequences - adjust replay messaging based on attendance rates, update the offer, refresh urgency language
Monitor abandoned checkout recovery - review recovery rate, adjust timing and messaging, and flag any technical issues with the Stripe connection
Review and update the post-program upsell sequence - adjust based on conversion rates and client feedback
Manage GHL technical health - fix broken automations, update tags, and clean up contacts who have unsubscribed or bounced
Monthly reporting - pull discovery call show rate, abandoned checkout recovery rate, and email engagement metrics
Quarterly: rebuild the webinar funnel with fresh copy, updated testimonials, and a new offer structure
The Result
Eliminated $370/mo in tool costs. Abandoned checkout recovery generated $8,400 in first 90 days. Discovery call show rate improved from 58% to 79%.
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