Your website is designed to give people the information they need to make an informed decision.
The problem is that when you run an ad, people don’t just want more information, they want strong calls to action to tell them exactly what to do next to purchase your offer. That’s what a funnel will do!
Funnels convert more sales than any website ever could.
Even tire kickers will be enticed to make a purchase in your funnel. There is no better way to sell anything that a funnel.
Upsells are what allow you to sell additional products or services to someone who has already purchased. Think of it this way “an object in motion, stays in motion”.
Downsells are one-time offers that force visitors who declined your initial offer to think twice and actually make a purchase. They are a secret weapon in the marketing world.
Because your funnel is built with additional offers for people to take action on, this increases the value of every single person that visits your website.